One of our most unusual jobs: We taught 9 cashiers in a German supermarket to play Jingle Bells on their scan registers. Yes – it’s all live! Director Kai Sehr filmed this with hidden cameras. Overall, a very fun project that was insanely difficult to prepare- even though it looks so simple. 20 million views and countless smiles worldwide over Christmas made it worthwhile.
Video translation: In an EDEKA supermarket before Christmas / 13 hidden cameras / 9 cashiers / 1 big instrument / Christmas has arrived. EDEKA wishes you a delightful celebration